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  • Writer's pictureAaron Chandler

Why Your Nonprofit Organizations Need Video Marketing in 2023

Gain the attention of volunteers, partners, and donors the right way.


Video marketing can be a powerful way to increase brand awareness, create emotional connections with viewers and generate more donations for nonprofit (not-for-profit) organizations. It can help them reach more people, target specific audiences, and builds relationships with potential donors.


Organizations should consider different approaches to creating video content, such as how-to tutorials, vlogs, interviews, or documentary-style videos. They should also consider which platforms best suit their range (e.g., YouTube, Instagram, Facebook, LinkedIn).


Additionally, partnering with other relevant organizations can be a great way to get access to new audiences and increase visibility. Nonprofits should research how their peers have used video marketing to tell their stories and use that as inspiration or leverage tried-and-tested strategies.



PRESS PLAY: Here's a video we produced for a nonprofit organization highlighting its efforts to reduce gun violence.



Before we continue, let's take a quick poll:


How did this video make you feel?

  • I feel like volunteering to support their cause.

  • I feel like donating something to support their cause.

  • I didn't feel motivated enough to take action.



DID YOU KNOW: According to the Nonprofit Finance Fund, the average annual spend for a nonprofit in Indiana is $100,000 - $1 million, compared to $1.5 - $50 million for non-profits across the United States.




Conclusion


Nonprofits should ensure they have a well-thought-out strategy when launching their videos, providing the content is aligned with the organization's mission and purpose before investing time or money.


To get this job done, non-profits should consider the following:

  1. Hire a professional video production company or freelance videographers specializing in creating content for organizations like theirs.

  2. Hire experienced video editors, motion graphic designers, and sound designers who can help enhance their videos and make them stand out.

  3. Find a reliable platform to host videos that suits their budget and needs.


Next Steps


At PreciseTake™, we'll tell your stories the right way. Our video experts will walk you through each production phase to ensure your video marketing campaign succeeds. Click the link below for a free quote today, and let's change the world together.


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